Is 1st National Reserve Trustworthy?

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When it comes to investing in precious metals and rare coins, choosing a reliable partner is paramount. 1st National Reserve offers a variety of options for those looking to diversify their portfolios, but how trustworthy is this company?

Drawing from our experiences and thorough research, we dive deep into their services, customer feedback, and industry reputation to bring you a clear picture.

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What to expect from this article:

  • An overview of 1st National Reserve and its business focus.
  • Detailed insights into the products and services they offer.
  • Analysis of their customer service and support quality.
  • Examination of their industry accreditations and reputation.
  • A look at user reviews and customer testimonials.
  • A comparative analysis with other precious metal and coin dealers.

Company Overview

1st National Reserve has established itself as a significant player in the numismatic and precious metals industry since its inception in 1992. Located in Beaumont, Texas, the company is particularly noted for its specialization in rare and certified U.S. coins, offering collectors’ items like Liberty Double Eagles and Indian Head Quarter Eagles. 

Beyond sales, the firm places a strong emphasis on education for collectors, providing free books and newsletters that delve into market trends and historical insights. These resources aim to empower investors by enriching their understanding of the numismatic value and potential financial benefits of their collections.

Services Offered

1st National Reserve offers a wide range of products that cater to both the novice and seasoned investors. Their catalog includes popular items such as American Gold Eagles and Silver Eagles, Gold American Buffaloes, and Canadian Gold Maple Leafs.

Beyond these, they provide a selection of more exotic items like Gold Britannias and Australian Gold Kangaroos, catering to a variety of investment strategies and personal preferences in coin collecting.

Their commitment extends beyond simple sales; the company prides itself on providing comprehensive educational tools. These resources are designed to guide investors through the complexities of precious metals investment, offering insights into market dynamics and the intrinsic values of different coins.

This educational content is spearheaded by experts like Dr. Michael Fuljenz, whose accolades in the industry underline the quality and reliability of the information.

By maintaining a focus on both variety in their product offerings and depth in their educational content, 1st National Reserve not only sells coins but also enhances the collecting and investing experience, ensuring their clients make informed decisions based on comprehensive market analysis and historical data.

Customer Service and Support

When dealing with financial investments, especially in precious metals, the quality of customer service can significantly impact your experience and decisions. At 1st National Reserve, customer service experiences vary widely among clients.

Some have praised the company for its knowledgeable and professional staff, who provide detailed information and guidance on various investment options. These positive interactions typically highlight the staff's readiness to answer complex queries, ensuring customers make informed decisions based on their financial goals.

However, not all reviews are glowing. Some customers have expressed dissatisfaction, citing experiences where they felt the sales tactics were too aggressive or somewhat misleading. These instances often involve scenarios where customers felt pressured into making decisions without adequate time to consider their options. Recognizing these concerns, 1st National Reserve seems committed to improving their customer interactions, swiftly addressing complaints to enhance satisfaction. 

This proactive approach to resolving issues is a critical aspect of customer service that potential clients should consider. It suggests a company that is willing to listen and adapt, traits that are essential when trust and reliability are paramount.

Accreditations and Industry Reputation

1st National Reserve's standing in the industry is bolstered by its accreditation by the Better Business Bureau (BBB), where it has earned an A+ rating. This rating is a strong indicator of the company's commitment to maintaining high business ethics and delivering satisfactory customer service. An A+ rating from the BBB reflects a business's consistent effort to interact positively with its customers and handle any complaints efficiently.

However, the relatively low number of reviews and complaints filed against the company could be interpreted in several ways. On one hand, it might indicate a generally satisfied customer base with few issues to report. On the other, potential customers might wonder if all issues are being reported and resolved in the public eye. This situation places importance on the transparency of 1st National Reserve's complaint resolution process.

As customers, understanding both the visible and behind-the-scenes efforts of a company to maintain its reputation is crucial. It speaks volumes about their operational integrity and commitment to upholding trust with their clients. Prospective investors should weigh these factors alongside personal experiences and additional research when evaluating the trustworthiness of 1st National Reserve.

User Reviews and Testimonials

Based on our observations, 1st National Reserve has received a mix of customer reviews that highlight both the strengths and areas for improvement within the company. Many customers have praised the quality of the coins and the knowledge of the staff.

For instance, the expertise provided by 1st National Reserve is often cited as a significant benefit, with educational materials such as books and newsletters that help customers understand market trends and the value of their purchases (BBB).

However, some reviews have pointed out concerns regarding pricing and sales tactics. There are instances where customers felt that the markups on certain collector's coins were excessively high compared to the market rates. For example, one customer noted a significant discrepancy in pricing when comparing the cost of specific gold coins to those offered by other dealers, suggesting that while the items are desirable, the pricing may not always align with market standards (BBB).

Additionally, there were concerns about the sales approach, with some customers feeling pressured to purchase more expensive items than they initially intended (Revdex). 

These mixed reviews suggest that while 1st National Reserve can offer valuable services and products, potential customers should be diligent, conducting thorough comparisons and research to ensure they receive fair value and that their investment needs are met without undue pressure.

Comparative Analysis with Competitors

1st National Reserve distinguishes itself in the market with its specialized offerings, such as being the exclusive bullion and rare coin corporate partner of The Saturday Evening Post. However, the company does not provide Individual Retirement Account (IRA) services, which is a notable limitation compared to competitors that offer a more comprehensive range of financial services, including retirement planning with precious metals.

When comparing fees and services, it's evident that 1st National Reserve implements a pricing structure that includes markups ranging from 1 to 15 percent, depending on the type of coin. This can affect the overall investment value for customers, particularly when compared to competitors who might offer lower fees or more transparent pricing models. For example, some competitors provide zero fees for specific services, which could be more attractive to customers looking for cost-effective options.

Moreover, while 1st National Reserve has a strong market presence and offers a wide variety of products, their lack of IRA services and the feedback regarding high fees might lead potential clients to consider other dealers who provide more flexible and comprehensive services, especially those looking to integrate precious metals into their retirement planning efficiently.  

Pros & Cons for 1st National Reserve Trustworthy


  • Diverse Product Offering: 1st National Reserve offers a wide array of precious metals and rare coins, including popular items like American Gold Eagles and Canadian Maple Leafs, providing a variety of options for investors and collectors.
  • Educational Resources: The company provides extensive educational materials, including books, videos, and articles, helping both new and experienced investors understand precious metal investments.
  • Industry Reputation: 1st National Reserve has a long-standing presence in the industry, accredited by the BBB since 2002, and has received recognition for their service and expertise.
  • Good Customer Service: Many reviews highlight their professional customer service and the expertise of their staff, which is often noted as helpful and informative.


  • Pricing and Markup Concerns: Some customers have noted that the prices, especially for collector coins, can be significantly higher than the market rate, which could affect the overall value of the purchase.
  • Limited Reviews on Major Platforms: While the company holds a good rating on the BBB, it has relatively few reviews on other major platforms like TrustPilot, which may make it harder for new customers to gauge widespread customer satisfaction.
  • Reported Delivery Issues: There are isolated complaints regarding delays in delivery and issues with order fulfillment, which have caused frustration among some customers.


How does 1st National Reserve ensure the authenticity of their rare coins?

1st National Reserve ensures the authenticity of their rare coins by offering products that are certified by reputable grading services like PCGS and NGC. These certifications confirm the quality and authenticity of each coin, providing added security for collectors and investors. Additionally, the company's expertise in numismatics contributes to their ability to source and verify authentic pieces.

Can I use my IRA to invest with 1st National Reserve?

Yes, you can use your Individual Retirement Account (IRA) to invest in precious metals through 1st National Reserve. They offer a variety of IRA-eligible gold and silver products, allowing for diversified retirement investments. The company provides assistance in setting up a Precious Metals IRA, including facilitating the transfer and rollover from existing retirement accounts.

What measures does 1st National Reserve take to secure customer transactions?

1st National Reserve prioritizes security in customer transactions by using secure transaction methods and protecting personal information with robust cybersecurity measures.

Their website employs encryption technologies to safeguard data transmissions, ensuring that customer details and financial transactions are protected against unauthorized access. This commitment enhances trust and reliability in their services.

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1st National Reserve has established a solid foundation in the precious metals market with decades of experience and a focus on rare coins. While their commitment to education and customer service is evident, potential clients should carefully consider the sales practices and pricing structures before engaging.

The mix of strong affiliations and the need for cautious investment considerations encapsulates the dual aspects of trustworthiness and areas for consumer vigilance.

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