Is American Alternative Assets a Legit Company?

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Investing in precious metals can be a substantial decision, especially when considering options for retirement planning such as Gold and Silver IRAs.

In this article, we'll closely examine American Alternative Assets to determine its legitimacy and reliability in the precious metals investment sector.

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What to expect from this article:

  • An overview of American Alternative Assets
  • Historical background of the company
  • Descriptions of products and services offered
  • Analysis of customer reviews and testimonials
  • Information on certifications and industry compliance
  • Comparisons with competitors

Company Overview

American Alternative Assets focuses on precious metals IRAs, helping clients diversify their retirement portfolios with gold and silver.

These metals are historically known for their stability in times of economic uncertainty and inflation.

The company emphasizes its commitment to providing secure investment opportunities in precious metals, which are seen not just as financial assets but as crucial components of a balanced retirement strategy.

This approach is tailored to meet the needs of individuals looking to safeguard their future financial security by investing in assets that have a proven track record of holding value over time.

History and Background 

Since its inception in 2016, American Alternative Assets has carved out a niche in the precious metals market, primarily through Gold and Silver IRAs. Their services have expanded over the years, reflecting their growing expertise and the increasing trust they've garnered in the industry.

With headquarters in Woodland Hills, CA, and another location in Simi Valley, CA, the company has established a significant presence and has been BBB accredited since 2021, showcasing a commitment to ethical business practices and customer satisfaction.

Their product offerings, though not extensive, include a variety of specifically chosen items like the American Gold Eagle and the Canadian Silver Polar Bear & Cub Coin, which are popular among investors looking for reliable options for their precious metals IRAs.

The firm's educational initiatives also stand out, providing clients with valuable insights into the benefits and processes involved in precious metals investing, thereby aiding them in making informed decisions.

Products Offered

From what we’ve seen, American Alternative Assets offers a robust selection of products aimed at those interested in incorporating precious metals into their retirement plans. They provide options for Gold and Silver Individual Retirement Accounts (IRAs), which allow individuals to invest in physical gold and silver as part of their retirement strategy.

This inclusion of tangible assets helps diversify portfolios and mitigate risks associated with more volatile investments. Gold and silver have historically maintained their value, making them attractive choices for safeguarding one’s financial future.

Investing in these IRAs involves purchasing IRS-approved bullion coins or bars, which can then be held in a secure depository. American Alternative Assets facilitates these transactions, ensuring compliance with regulatory requirements and offering a seamless purchase process. For those looking to expand their investment portfolios, the company also provides educational resources to help clients understand the benefits and logistics of investing in precious metals.

Services Provided

American Alternative Assets goes beyond just selling precious metals; they offer a comprehensive suite of services designed to support every step of setting up and managing a self-directed IRA. This includes providing assistance with the paperwork and coordination necessary to establish an IRA, handling the transfer of funds, and offering secure storage solutions.

Their partnership with the Delaware Depository is significant, as it offers a secure location for the storage of precious metals, which is a requirement for precious metals IRAs. The depository is well-regarded for its security measures and insurance protections, ensuring that investors’ assets are well-protected against potential losses.

Additionally, American Alternative Assets offers a buyback program, which is a notable service for those looking to liquidate their investments. This program provides investors with the flexibility to sell back their metals to the company, potentially at favorable rates, depending on market conditions.

This service highlights the company's commitment to providing a full-circle investment experience that accommodates the changing financial needs of their clients.

Customer Reviews and Testimonials

When assessing American Alternative Assets, customer feedback offers significant insights into the company's service quality and client satisfaction. Many clients appreciate the knowledgeable staff and efficient transaction processes that the company provides.

The Better Business Bureau (BBB) reports a high customer satisfaction score, with an average rating of 4.85 out of 5 stars from 26 customer reviews, showcasing the company's commitment to service excellence.

However, some customers have suggested areas for improvement, particularly regarding the speed of service delivery and clarity in communication. It's noted that while the company is responsive, there may be delays during the setup process of accounts, which can be crucial for timely financial decisions.

Certifications and Industry Compliance

American Alternative Assets holds an A+ rating from the BBB, which has been maintained since their accreditation in 2021. This rating reflects a strong adherence to business ethics and customer service standards set by the BBB.

Additionally, the company's use of the Delaware Depository for securing assets, which is insured up to $1 billion through Lloyd’s of London, adds a layer of trust and security for clients' investments.

This combination of industry compliance and secure storage facilities underscores American Alternative Assets’ dedication to maintaining high standards of trustworthiness and client asset protection.

Comparison with Competitors

Based on our observations, we can say that American Alternative Assets holds a competitive position in the precious metals industry. While some competitors might offer lower prices or different products, American Alternative Assets focuses on creating a holistic investment experience.

This includes providing educational resources, personalized service, and a straightforward buyback program, which are significant considerations for investors.

Despite these strengths, it's essential for potential investors to consider all aspects of service, including pricing and flexibility, when comparing options in the precious metals market. Understanding these elements can help investors make the most informed decisions aligned with their financial goals and needs.

Pros & Cons


  • Comprehensive Services: American Alternative Assets offers a variety of services including IRA options and a buyback program, ensuring flexibility and support for clients’ investment needs.
  • Educational Resources: The company provides educational materials to help clients understand precious metal investing, which is beneficial for both new and seasoned investors.
  • Custodian and Storage Solutions: They have established relationships with trusted custodians and use secure storage facilities, such as the Delaware Depository, which is highly regarded and offers up to $1 billion in insurance coverage.
  • High Customer Satisfaction: Generally, the company has received positive reviews on platforms like Trustpilot and the Better Business Bureau (BBB), indicating a high level of customer satisfaction.


  • Lack of Transparency Regarding Fees: One significant drawback noted is the company's lack of transparency about its fee structure, as fees are not listed on the website.
  • Relatively New in the Industry: Compared to some competitors, American Alternative Assets is relatively new, having been incorporated in 2016, which might be a concern for those looking for more established firms.
  • Limited Information on Custodians: The specific details about the custodians they work with are not well-documented, which might affect investors looking for comprehensive details before committing.


What are the benefits of investing in a Gold IRA through American Alternative Assets?

Investing in a Gold IRA through American Alternative Assets offers benefits such as portfolio diversification, potential hedge against inflation, and the stability of owning physical gold. This investment can be particularly attractive during times of economic uncertainty, as gold often retains value or appreciates when other assets decline.

How does American Alternative Assets ensure the security of the precious metals in their IRAs?

American Alternative Assets ensures the security of precious metals in IRAs by offering secure storage solutions. The metals are stored in IRS-approved depositories that provide high-security environments essential for safeguarding investments. These facilities are equipped with advanced technology and insurance policies to protect against theft or loss.

Can I transfer existing retirement accounts into a precious metals IRA with American Alternative Assets?

Yes, you can transfer existing retirement accounts, such as a traditional IRA, 401(k), or 403(b), into a precious metals IRA with American Alternative Assets. The process is handled as a direct rollover, ensuring that the transfer is tax-free and complies with IRS regulations.

What should I consider before choosing to invest with American Alternative Assets?

Before investing with American Alternative Assets, consider the company’s product offerings, services, customer reviews, and how these align with your investment goals. Additionally, evaluate the fees associated with their services, the types of precious metals available for investment, and the flexibility of their buyback program.

Are there any risks associated with investing in precious metals through American Alternative Assets?

As with any investment, there are risks associated with investing in precious metals through American Alternative Assets. These include market volatility, potential liquidity issues, and fluctuations in metal prices that could impact the value of your investment. It’s important to fully understand these risks and consider how they align with your overall investment strategy.

Protect Your Retirement Savings - Without Taxes or Penalties!


Our investigation into American Alternative Assets suggests that it is a legitimate company with a solid offering for those interested in investing in precious metals IRAs.

While there are areas for improvement, as with any company, the overall feedback and the services provided suggest that it is a viable option for those looking to diversify their retirement savings. Before making any investment decision, we recommend conducting your own research and considering all available options.

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