Swiss America Review

Swiss America Review

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Have you ever thought about investing in precious metals like gold, silver, or platinum? It's a path many consider for diversifying their investments. In this article, we're taking a close look at Swiss America, a company that's been in the business of precious metals for quite some time. 

We'll explore their history, the range of services and products they offer, and how they stack up in terms of security, customer service, and overall value.

Whether you're new to this type of investment or looking to expand your portfolio, we aim to give you a clear, unbiased picture of what Swiss America brings to the table, based on our firsthand experience and thorough research.

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To help you, we've examined every precious metals company and identified a select few that you can trust.

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Company Overview

Swiss America transcends the traditional role of a precious metals dealer, positioning itself as a comprehensive gateway to investments in gold, silver, and platinum.

Since its inception in 1982, the company has evolved from a small-scale operation into a significant player in the precious metals market. 

This family-owned firm distinguishes itself by offering a diverse range of services and products, meticulously tailored to meet the unique needs of both novice and seasoned investors. Swiss America's approach is not just about selling precious metals; it's about fostering a deeper understanding and appreciation of these assets as a vital part of a diversified investment portfolio. 

Their commitment to customer education and satisfaction is evident in every aspect of their operations, from the carefully curated selection of investment-grade metals to the personalized advice provided by their experienced team.

History and Background  

The story of Swiss America is one of humble beginnings and ambitious vision. Craig R. Smith, the founder and chairman, started the company in his home with a mere $50 investment. This modest start laid the foundation for what would become a leading name in the precious metals industry. 

Over the years, Swiss America has grown exponentially, both in size and reputation. Today, the company operates from its headquarters in Phoenix, Arizona, but its influence and client base extends globally. 

Swiss America's journey is a testament to the enduring value of precious metals and the company's unwavering commitment to integrity, quality, and customer service. Their expertise, particularly in U.S. gold and silver coins, has made them a go-to source for investors seeking reliable and insightful guidance in the complex world of precious metals.

Services Offered

Swiss America's suite of services is thoughtfully designed to cater to a broad spectrum of investor needs. The company goes beyond mere transactions to offer a holistic investment experience.

Investment Consultation

At the heart of Swiss America's services is their investment consultation. This is not just a mere exchange of commodities for cash; it's a journey into the world of strategic investment.

Based on our observations, the firm's team of experienced account executives takes the time to understand each client's individual goals, risk tolerance, and financial objectives.

This personalized approach ensures that every investment portfolio is not just a collection of assets, but a well-thought-out strategy aligned with the client's long-term financial vision.

Whether a client is looking to hedge against inflation, diversify their investment portfolio, or simply explore the world of precious metals, Swiss America's consultants are there to guide them every step of the way.

Educational Resources

Swiss America strongly believes in the power of knowledge, especially when it comes to investment. To this end, the company offers an extensive array of educational materials and resources.

These tools are designed to help clients understand the intricacies of precious metals investment, from the historical significance of gold and silver to the market dynamics that influence their value.

This commitment to education ensures that clients are not just making informed decisions, but are also empowered to navigate the complexities of the precious metals market with confidence and clarity.

Gold/Silver IRAs

In the realm of retirement planning, Swiss America stands out with its Gold/Silver IRA options. These IRAs serve as a robust hedge against market volatility, providing a layer of security and stability to retirement portfolios.

By including gold and silver in their IRAs, investors can protect their retirement savings from the uncertainties of the market, ensuring a more secure and prosperous future.

Swiss America's expertise in this area is unmatched, offering clients a seamless and straightforward process to incorporate precious metals into their retirement planning. This service is particularly appealing to those who seek to balance their portfolios with assets that have stood the test of time, offering peace of mind and financial security in their golden years.

Products Offered

Swiss America's product range is diverse, catering to different investment strategies and preferences.


Gold has always been a symbol of wealth and stability. Swiss America's gold products, including coins and bullion, are not just investments; they are pieces of history.

Our firsthand experience with these products has shown their quality and investment potential.

The gold coins offered by Swiss America are not only valuable due to their metal content but also hold numismatic value, making them a unique asset in any portfolio. 

The bullion options are ideal for those looking to invest in gold in its purest form. These products are meticulously crafted and come with a guarantee of purity and weight, ensuring that investors get exactly what they pay for. Additionally, Swiss America's gold offerings are a hedge against inflation and economic uncertainty, providing a safe haven for investors in turbulent times.


Silver is an affordable yet valuable investment option. Swiss America offers a variety of silver products, from coins to bars, suitable for different investment strategies.

Our investigation demonstrated that these products are an excellent entry point for new investors. Silver coins, like their gold counterparts, offer both intrinsic and collectible value.

They are often more accessible to new investors due to their lower price point compared to gold.

 Silver bars provided by Swiss America are a cost-effective way to invest in silver, especially for those looking to accumulate larger quantities. These bars are available in various sizes, making them suitable for both small and large investors. Silver's industrial demand, coupled with its role as a precious metal, means it has the potential for significant price appreciation.


Platinum, known for its rarity and value, is another investment option offered by Swiss America.

Investing in platinum can diversify an investment portfolio, and our tests indicate that Swiss America's platinum products meet the highest standards of quality.

Platinum is less well-known than gold and silver but offers unique advantages. It's rarer than the other two metals and has significant industrial uses, particularly in the automotive industry. 

This dual demand – both industrial and as an investment – gives platinum a unique position in the market. Swiss America's platinum products, like their other offerings, are of high purity and quality, making them an excellent choice for discerning investors.

Storage and Security

Security and storage are paramount when it comes to physical precious metals. Swiss America understands this and offers secure storage solutions, ensuring peace of mind for investors.

The company partners with reputable storage facilities to provide safe and insured storage options for your precious metals. These facilities are equipped with state-of-the-art security systems, ensuring that your investment is protected against theft and damage. 

Additionally, Swiss America offers a variety of storage options, including home storage solutions for those who prefer to keep their investments close. The company also guides the best practices for storing precious metals, helping investors make informed decisions about the security of their assets.

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Fees and Pricing Structure

Transparency is key in any financial transaction. Swiss America's fee structure and pricing are straightforward, with no hidden costs, making it easy for investors to understand what they are paying for. The pricing of precious metals is based on current market rates, ensuring that investors receive fair and competitive pricing. 

Swiss America is upfront about any fees associated with purchasing, storing, or selling precious metals, including any commissions or shipping costs. This transparency builds trust and allows investors to plan their investments without worrying about unexpected expenses. 

Furthermore, Swiss America's pricing structure is designed to be competitive, ensuring that investors get the best value for their money. The company regularly updates its pricing to reflect changes in the precious metals market, providing up-to-date information to its clients.

Customer Service and Support

Our findings show that at Swiss America, customer service transcends the traditional role of answering queries. It's about forging lasting relationships and providing a personalized experience.

Each client is treated with utmost respect and attention, reflecting the company's commitment to excellence.

The support team is not just knowledgeable about precious metals; they are also trained to understand the unique financial goals and concerns of each client. 

This approach ensures that every interaction is not just informative but also reassuring, making the investment journey smooth and reliable. Moreover, the company's responsiveness to feedback and its adaptability to individual needs set a high standard in customer care. Whether it's guiding a new investor through the basics of precious metals or assisting a seasoned investor with complex transactions, Swiss America's customer service team demonstrates a level of expertise and care that is rare in the industry.

Market Analysis and Trends

Swiss America's grasp on market analysis and trends in the precious metals sector is both deep and current. The company diligently monitors global economic indicators, currency fluctuations, and geopolitical events that influence the precious metals market.

This vigilance allows Swiss America to provide clients with timely and accurate insights, crucial for making informed investment decisions. 

The firm's analyses are not just data-driven but also include expert interpretations, offering a comprehensive view of the market. Clients benefit from this expertise, gaining an understanding of how various factors can impact the value of their investments. 

Swiss America's market analysis is a valuable tool for investors, helping them to anticipate market movements and strategize accordingly. This proactive approach to market analysis empowers clients, giving them the confidence to make decisions that align with their investment goals.

Comparative Analysis with Competitors

In a competitive landscape, Swiss America distinguishes itself through a combination of comprehensive services, a diverse product range, and a strong emphasis on customer education.

Unlike many of its competitors, Swiss America doesn't just sell precious metals; it educates its clients, enabling them to understand the nuances of precious metal investment. This educational approach fosters informed decision-making and long-term client satisfaction. 

Additionally, the firm's product range is extensive, offering a variety of options to suit different investment strategies and preferences. From rare coins to bullion, Swiss America's inventory meets the highest standards of quality and authenticity.

The company's commitment to transparency in pricing and transactions further sets it apart from competitors, ensuring clients know exactly what they are getting without any hidden costs or surprises. This blend of education, quality, and transparency positions Swiss America as a leader in the precious metals investment market.

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Final Thoughts

In conclusion, Swiss America offers a robust platform for precious metals investment. Whether you're a seasoned investor or just starting, Swiss America has the expertise, products, and services to meet your needs.

Our research indicates that the company's commitment to client education, transparent pricing, and diverse product range make it a reliable choice in the precious metals market.

Make sure to check out our compilation of The Top & Best Gold Companies to see if Swiss America made the cut

If you find Swiss America appealing, explore more on their website by visiting the link below.

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